Digital Marketing Manager/SEO Manager at iCertifi

About the role

Category: Financial Services Location: We are seeking a dynamicand experienced Digital Marketing Manager/SEO Manager to join our team. Theideal candidate will have 5-10 years of hands-on experience in digitalmarketing, with a strong focus on SEO, Google Campaign management, and a deepunderstanding of Zoho tools including Zoho Social, Zoho Campaign, and ZohoMarketing Automation. KeyResponsibilities: Develop, implement, and manage comprehensive digital marketing strategies that drive traffic, engagement, and lead generation across various online channels. Optimize website content, architecture, and backlink profile to improve organic search engine rankings. Plan, execute, and monitorGoogle Ad campaigns (Search, Display, Shopping)to meet performance goals. Manage and execute social media strategies usingZoho Socialto enhance brand presence and engagement across platforms. Design and manage email marketing campaigns viaZoho Campaigns, ensuring high deliverability and engagement rates. Automate marketing workflows and lead nurturing processes usingZoho Marketing Automationto drive conversions and customer retention. Analyze performance data, generate reports, and provide actionable insights to improve overall digital marketing effectiveness. Stay updated with the latest digital marketing trends, SEO best practices, and industry developments. ​ Requirements Requirements: 5-10 years of experience in digital marketing, with a proven track record inSEO, Google Ads, and social media marketing. Proficient in usingZoho Social, Zoho Campaigns, and Zoho Marketing Automation. Strong analytical skills and experience with tools likeGoogle Analytics, Google Search Console, SEMrush, or other SEO tools. Excellent communication skills, both written and verbal. Ability to work independently, manage multiple projects, and meet deadlines. Knowledge in Zoho/Google campaign marketing. PreferredQualifications: Certification inGoogle Ads, SEO, or related fields. Experience incontent marketing and copywriting. Familiarity with other digital marketing tools and platforms. Anygraduation or equivalent qualification. DetailsOriginally posted on Himalayas