Social Media Consultant at Yokly

About the role

ABOUT THE ROLE Yokly is looking for a results-driven Social Media Consultant to grow our presence and generate consultation bookings for kitchen and bath renovation services. This role starts as a pilot engagement (timeline based on performance, not a fixed duration) with the opportunity to extend long-term based on results. WHAT YOU’LL DO Paid Social & Performance Marketing Plan, launch, and optimize ad campaigns that generate consultation bookings Manage campaigns across Facebook, Instagram, LinkedIn, YouTube, TikTok, and Google Manage budgets and continuously improve performance through structured testing (creative, offers, audiences) Build and optimize retargeting campaigns to increase conversions Organic Growth & Social Presence Improve organic follower growth across platforms Increase reach, engagement, and trust-building visibility Recommend posting strategies that strengthen brand awareness Align organic content with paid campaigns for stronger overall performance Content & Creative Direction Work with existing renovation photos and videos Recommend platform-specific content formats and messaging that resonates with homeowners Provide clear creative guidance for what to post and why it works Landing Pages & Conversion Improvement Review landing pages connected to ad campaigns Diagnose why visitors are not booking consultations Recommend conversion improvements (CRO) to increase bookings and clarity of the offer Lead Capture + Follow-Up Support Improve lead capture forms (email + phone) and opt-in flow Ensure lead tracking is connected correctly to the CRM Recommend basic follow-up improvements (email/SMS) that move leads toward booked consultations Reporting & Optimization Track and report paid + organic performance Provide simple, actionable reporting on leads, consultations, growth, and next steps Make recommendations based on results and implement improvements quickly WHAT WE’RE LOOKING FOR Proven experience driving results with social media marketing (paid + organic) Strong hands-on experience with Meta Ads, Google Ads, LinkedIn Ads, TikTok Ads, and YouTube Experience marketing home services/remodeling/real estate/construction is a strong plus Demonstrated ability to convert audiences into booked consultations or qualified leads Clear, practical communication and strong ownership of outcomes WHAT SUCCESS LOOKS LIKE Increased qualified consultation bookings for kitchen and bath renovation services Consistent organic follower growth and stronger engagement Clear performance insights and a repeatable strategy by platform ENGAGEMENT DETAILS Pilot-based engagement (extends based on performance) Short onboarding period Regular performance reviews and clear targets Opportunity to expand scope if results are strong Salary: ₱30kOriginally posted on Himalayas