E-commerce & Digital Growth Specialist at HireGummy

About the role

Digital Marketing & E-commerce Growth Specialist HireGummy is hiring on behalf of its client. Employment Type: Full-Time Location: Remote Industry: Health & Wellness / Consumer Products About the Role We’re looking for a hands-on Digital Marketing & E-commerce Growth Specialist to drive online growth through Google Ads, Meta Ads, SEO, social media, content, analytics, and website optimisation. Key Responsibilities Manage and optimise Google & Meta Ads, including budgets, targeting, creative testing and performance. Develop and execute social media content, including posts, reels, stories and educational content. Produce and edit at least 4 short-form videos per month. Manage SEO strategy, keyword research and publish 2 SEO-focused articles monthly. Optimise landing pages, product pages, CTAs and the overall customer journey. Monitor GA4, UTM tracking, conversions, revenue and ROAS. Conduct regular performance analysis and recommend improvements. Manage community engagement and escalate customer or product-related issues where required. Prepare monthly KPI reports and conduct ongoing marketing tests. Minimum Monthly Deliverables 8–12 social media assets 4+ short-form videos 8–12 story frames 2 SEO articles 2–3 website/page optimisations Weekly Google & Meta Ads optimisation 2+ marketing tests Monthly KPI report and strategy review Requirements 3+ years of experience in digital marketing and e-commerce. Strong hands-on experience with Google Ads and Meta Ads. Proficiency in GA4, Google Search Console, SEO and UTM tracking. Experience creating social content and short-form videos. Strong understanding of e-commerce, CRO and customer journeys. Excellent analytical and written communication skills. Experience in health, wellness, beauty, food or another regulated industry is highly preferred. Ideal Candidate Someone who is strategic, creative and hands-on—able to manage campaigns, create content, analyse performance and independently identify opportunities for growth. Originally posted on Himalayas