Senior Performance Media Manager at Newfold Digital

About the role

Who We Are At Bluehost, we believe all small businesses deserve the opportunity to succeed online. Our mission is to give small businesses the confidence to think big. We're the all-in-one platform for small businesses to grow online with powerful simplicity, premium performance, smart tools and human support. As a Senior Programmatic Media Manager, you will lead strategy and media buying across programmaticdisplay, and video/CTV campaigns. This role is central to driving customer acquisition and revenue growth for Bluehost.com, and requires a strategic, data-driven marketer who thrives in a fast-paced, cross-functional environment. You will own the end-to-end media planning process—from creative strategy and campaign execution to measurement, reporting, and budget planning—while collaborating closely with internal teams, creative partners, and external media agencies. Whatyou’lldo & howyou’llmake your mark. Media Strategy & Buying Lead omni-channel media strategy and buying across programmatic display, video, CTV, and audio channels  Develop and manage campaign briefs, media plans, and RFP processes for brand and performance initiatives  Oversee creative strategy in partnership with internal creative teams and external agencies, ensuring campaigns are refreshed regularly and optimized based on performance learnings  Test and scale newchannel andcreative formats to support brand awareness and acquisition goals  Manage relationships with media partners including programmatic DSPs and agency partners  Evaluate and adopt curated marketplace and Supply Path Optimization (SPO) strategies to improve inventory quality and reduce waste Campaign Execution & Optimization Manage campaign setup, activation, trafficking, audience targeting, creative rotations, and pacing across channels  Analyze campaign performance and drive optimizations tooptimizeCAC efficiency, CTR, MRR, and LTV metrics  Optimize audience strategy across prospecting, retargeting, and B2B targeting utilizing both 3rd party and 1st party audience insights   Evaluate and apply AI-driven and algorithmic bidding strategies to improve efficiency and scale Measurement, Reporting & Budget Planning Own measurement strategy including floodlight/conversion tracking setup, incrementality testing, and brand lift studies  Partner with analytics to evolve and maintain Tableau and Salesforce dashboards to track revenue and new customer attribution, lead gen lifecycle, and campaign KPIs  Collaborate with BI, analytics, and finance teams to ensure media performance is accurately reflected in financial reporting  Lead budget planning, forecasting, and financial reconciliation across all paid media channels  Present performance insights and strategic recommendations to leadership and cross-functional stakeholders  Who you are & whatyou’llneed to succeed. 5-10years ofhands-onexperience inrunning programmatic campaigns, withdemonstratedownership at a senior/strategic level Proven track record of managing large-scale media budgets with a focus on performance and growth marketing  Experience with measurement tools and platforms including CM360, Tableau, Salesforce, and DSPs (e.g., DV360, The Trade Desk)  Strong analytical skills with the ability to translate complex data into actionable insights and clear executive narratives  Excellent project management skills and comfort working in a fast-moving, cross-functional environment  Experience in B2B and/or eCommerce marketing; web hosting, SaaS, or tech industry experience is a plus  Preferred Skills: Experience with web hosting or web development marketing  Familiarity with MRR/LTV-based KPI frameworks and subscription business models  Understanding ofvideo strategy spanning organic social, YouTube, and paid channels  Whyyou’llloveus.  Work-life balance.Our work is thrilling and meaningful, but we know balance is key to living well. We celebrate one another’s differences. We’reproud of our culture of diversity and inclusion. We foster a culture of belonging. Our company and customers benefit when employees bring their authentic selves to work. We have programs that bring us together onimportant issuesand provide learning and development opportunities for all employees.  We have 20 + affinity groups where you can network and connect with employees globally. We care about you.Weprovideexcellent Health Insurance options to fit you, HSA, Medical, Dental, Vision, Matching 401K, Life/AD&D/STD/LTD, Tuition Reimbursement, Pet Insurance, Generous vacation policy, and much more! Where can we take you?We’refans of helping our employees learndifferent aspectsof the business,bechallenged with new tasks,bementored, andgrowtheir careers. Unfold new possibilities with Bluehost #OTOD! The target compensation range for this position is $95,000 to $115,000 annually. Individual salaries are determined by various factors including, but not limited to: candidate’s qualifications, such as skills, education, and experience, as well as internal equity and market conditions. #Bluehost Employment with Newfold Digital is at-will and nothing in this Job Description should be interpreted or construed to alter the at-will employment relationship. This Job Description includes the essential job functions required to perform the job described above, as well as additional duties and responsibilities. This Job Description is not an exhaustive list of all functions that the employee performing this job may be required to perform. The Company reserves the right to revise the Job Description at any time, and to require the employee to perform functions in addition to those listed above. Originally posted on Himalayas